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PELOTON
FOCUS
Improve User Experience
DESCRIPTION
Having successfully made a name for themselves as the highest standard ofhome workouts, Peloton is expanding their community-building focus with Peloton Teams. Right now, users can give each other a ‘high five’ during aworkout and post their workout stats to social media. What’s lacking is theconnection users have with each other before and after getting on the biketo workout. Peloton wants to add a feature within their existing app thatallows users to create teams and interact / chat with each other in order tobuild a stronger connection to their Peloton fitness community.
TEAM
Jet (me)
MY ROLE
User Research & Interviews, User Journey Map, Affinity Mapping, Persona, Wireframe Sketching, User Flow, Logo/Icon Design, Wireframing, High Fidelity Prototype, User Testing
PLATFORM
Mobile
TOOLS
Figma, Sketch, Google Suites, Photoshop
clickable prototype
Click around the app here >
Introduction
​Peloton was founded in 2012 with the goal to be the best talent in technology, hardware, and production in order to bring the community and excitement of boutique fitness into the home. The equipment and platforms bring immersive and challenging workouts into people’s lives in a more accessible, affordable and efficient way.
UX Process
RESEARCH
Survey
Contextual Survey
Interview
SWOT
DEFINE
How Might We
Problem Statement
User Persona
DESIGN
Sketches
PROTOTYPE
Hi-fi Prototype
Wireframes
Mid Fidelity
DELIVER
What's Next
Research
Research Goal
Our Team wanted to understand how the Peloton Fitness App can help users find workout buddies and make lasting connection.
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Find out how users connect with each other before, during, and after workouts.
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What mediums do they rely on for fitness support and information?
Screener Insights
Current Experience Evaluation
Current process flow on how users connects with their workout buddies before, during, and after workouts
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SWOT Analysis
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Define
User Persona
Jenny, 30
Los Angeles
"I love to work out, but going to a physical gym, makes me anxious when there's too much crowd. So excersizing from home suits me the best, but at the same time I want to be able to chat with my friends so I can stay motivated"
Background
Jenny just moved to Los Angeles and is feeling the pressure from the local culture to get in shape. She wants to be stronger & healthier.
Habits
Uses a fitness app to do 3-4 recorded fitness classes at home a week
Tries to fit workouts in during social outings with friends by going on hikes in local parks
Avoids gyms because she feels insecure working out around others
Frustrations
Location
Los Angeles, CA
Occupation
Client Services, Marketing
Age
30
Feels she has reached a fitness plateau and needs more motivation
Doesn’t feel comfortable in a gym but wants to learn more about strength training
Trying to fit socializing, work, and workout time in her schedule is difficult and sometimes she wants to multitask
Income
$90k/YR
Lifestyle
Fitness
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Needs & Goals
Career
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Socialization
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Tech
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Wants to get in 3 dedicated work outs a week in a way that is convenient to her schedule
Wants to boost her existing workout routine to reach her fitness goals and learn more about fitness from her peers outside the recorded classes
Needs to fit her fitness activities into a busy schedule juggling family, social life, and work
Apps are functional for multiple aspects of my personal and fitness lifestyle
I work out with people based on a commonality or I know them already.
Emphasis on tracking progress, growth and share my accomplishments in social media
Before Workout
Users will need to copy & paste the Peloton workout plan link to Messenger to be able to share with friends
Users cannot invite other friends from their contacts to join their workout
Scheduling
Classes can only be done solo
Users cannot join a class with friends
During Workout
Users has to exit the Peloton App to be able to chat with their friend or workout group with Facebook Messenger
After Workout
There is no option to share their fitness accomplishments and milestones through popular social media platforms
Problem Statement
​Users feel a lack of connection before and after their workouts and as a result miss peer-to-peer support and motivation.
How Might We...
HMW, foster stronger connections between users in the Peloton fitness community so that they feel more motivated and committed?
HMW, help Peloton increase user engagement through social features as a means of boosting number of users, brand recognition, and revenue?
Design
Sketches
Wireframes + Workflow
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