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FRENDLY
FOCUS
UX and UI Designs
DESCRIPTION
LGBTQ community is a group of lesbian, gay, bisexual transgender,LGBTQ organizations, and subculture united by a common culture and social movements.
There is currently no app that provides a platform to help LGBTQ+ people find new friends and establish long lasting friendships.
Frendly is on a mission to establish meaningful and long lasting friendships among LGBTQ+ people.
TEAM
Jet (me), Gaby R and Deepa M
MY ROLE
User Research & Interviews, User Journey Map, Affinity Mapping, Persona, Wireframe Sketching, User Flow, Logo/Icon Design, Wireframing, High Fidelity Prototype, User Testing
PLATFORM
Mobile
TOOLS
Figma, Sketch, Google Suites, Photoshop
CLICKABLE
PROTOTYPE
Click around the app here >
UX Process
DISCOVER
Surveys
User Interviews
C&C Analysis
DEFINE
Persona
Journey Map
Problem Statement
How Might We’s
DELIVER
Usability Tests
Hi-fi Prototype
Next Steps
DESIGN
​Sketeches
User Flows
Wireframes
Mid-fi Prototype
Survey
Goal
Validate our initial hypothesis that members in the LGBTQ+ community find it difficult to
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Make new friends within community
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Establish long lasting friendships
Number of Participants: 48
Medium of survey: Google forms
Demographic Distribution
Key Insights from Survey
~45% believe that it is
very hard/hard to make
new friends
~48% say that it is very hard/hard
to establish long lasting
friendships
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60% stated that they met their friends first “online”
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93% use texting/chatting as the primary mechanism to maintain their friendship
-
85% prioritize “Shared Interest” while making new friends
Interview Objectives
We wanted to understand:
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How people currently meet people in the LGBTQ+ community
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What challenges they face when making new friends
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How they build and maintain close friendships
User Demographics
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Ideally, even breakdown between people in their 20s, 30s, 40s, 50s
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Single, partnered, married
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Children / no children
-
Life stage (recently came out vs came out years ago)
Interview Participants
​​Ally, 29
Lesbian
Partnered
No children
Recently out
​​Luke, 30
Gay
Partnered
No children
Recently out
Janet, 38
Lesbian
Single
No children
Out yrs ago
Camille, 33
Queer
Married
Children
Recently out
Lou, 35
Gay
Single
No children
Out yrs ago
Paul, 39
Gay
Single
No children
Out yrs ago
Opportunities and Commentaries
No centralized hub
"I use multiple apps for meeting people in the LGBTQ community"
Dating apps & physical appearance
"The focus on appearance makes it hard to meet people outside the context of dating and hookups"
Shared interests & experiences
"It's important for me to find things in common with other people"
Level of commitment
"It's difficult to make new friends b/c it requires a lot of time, contact, and intention
Journey
Scenario
Andrew is looking to find friends in the LGBTQ+ community and knows that Grindr is a popular app to find other gay men
Motivation
Action
Evaluation
Decision
Retention
Satified
Neutral
Unsatisfied
"Why are the profiles focusing only on pictures rather than information about the user"
"I want to find friends in LGBTQ community"
"I am very excited looking for profiles that match my interest"
"If I want to find friends, I will have to look for other apps"
"Why are the profiles focusing only on pictures rather than information about the user"
User process
User downloads Grindr,one of the most popular apps among LGBTQ community
User determine what he would need to focus on : to find friends on the basis of common interest
User wants to know more
about the member’s background but discovered that the app is focussing only on pictures
The user decided to leave the app in search of other better apps.
User wants to know more
about the member’s background but discovered that the app is focussing only on pictures
Problem Statement
Andrew wants a better way to find and interact with LGBTQ+ people in his local community who share similar interests so that he can build more meaningful friendships and feel a stronger sense of belonging.
How Might We...
Friendship
HMW create an app that helps people find &meet friends in their local LGBTQ+ community based on common interests
Community
HMW create an app that helps people find local clubs/ groups/ events that fit their interests
HMW
create an app that helps users find and engage with people, groups, and events that align with their interests
Interaction
HMW create an app that encourages more meaningful interactions between users
Profile
HMW create an app that focuses on friendship vs dating
Sketches
User Flow | Finding & engaging users
User Flow | Finding & engaging groups
User Flow | Finding & joining events
Wireframes
Usability Test
Goal:
To easily find and engage with users, groups, and events that align with the participants interests
Metrics for success:
Participants should be able to complete each task in less than 1 minute with no more than 2 errors
Objectives:
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To understand how intuitive it is for users to navigate the app, perform actions, and interact with users / groups
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To gauge relevance of content and ease of search for users, groups, and events of interest
Tasks:
Task #1: Browsing users,
Viewing user details,
Adding friend with similar interests
Task #2: Find hiking group
Join group
Task #3: Finding hiking event
Attend event
Task #4: Find group you are a member of
Reach out to group
Task #5: Respond to message from friend
Task #6: Unattend event
Quantitative Results
Participants should be able to complete each task in less than 1 minute with no more than 2 errors
Quanlitative Results User Errors
Qualitative Results Points of Confusion
Qualitative Results Dislikes
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